Basic Attention Token

What is Basic Attention Token (BAT)?

The majority of users online have gone to all sorts of lengths to avoid the advertisements they come across. However, what if they are presented with monetary incentives for viewing them?

BAT (Basic Attention Token) is one virtual token that seeks to bring in a more virtuous cycle surrounding online advertising, an equitable one from which both consumers and creators can benefit.

Origins and Developers

Brave Software was released back in 2015, with Brian Bondy and Brendan Eich as its founders. Eich is a well-known name in the world of tech. He not only created JavaScript but also played a pivotal role in Mozilla Firefox’s development. And likewise, Brian Bondy was vital to Firefox’s development.

The Problems BAT Aims to Solve

The BAT token seeks to address problems pertaining to privacy, tracking, or intrusive advertising experienced by users within current browsers.

However, the users aren’t the only ones affected by the inefficient, oversaturated nature of the existing advertising landscape. Even publishers have seen their ad revenue dramatically decrease, with large firms like Google and Facebook pocketing a substantial portion of these advertising profits for themselves. And even the advertisers themselves suffer from poorly targeted advertisements.

Since 2021, Coin-Labs.com has partnered with Bybit and is few of the highest-ranking of affiliate program contracts.
Therefore, if you sign up for Bybit through the button above, you will get the most discounted fee benefit and participation in a bonus event offering up to $500.

---

How BAT is Revolutionizing Digital Advertising

Now that we have gone over some of the problems, let’s take a look at how the BAT token attempts to address them.

Prioritizing User Attention

Here, user attention is given a lot more priority, and they can choose whether or not to view ads, and if they do, then they are rewarded for their attention with BAT tokens.

However, one thing to note here is that the process isn’t as straightforward as it should be. To earn some BAT, users will have to link a custodial account, which may not be supported in every region. Currently, Uphold is the only custodian with multiple countries supported. ZebPay and bitFlyer are supported, but they are exclusive to India and Japan.

Giving Control Back to Users

The distributed ledger underlying it gathers specific tracking data through the Brave browser so that the efficiency of ad targeting can be improved while still maintaining the security and privacy of personal information.

In other words, the ads are anonymized, i.e., not intrusive, and users are not forced into viewing them either, which means that the control can be handed back to them.

How Does Basic Attention Token Work?

Here, we will be looking at how the BAT token operates within the ecosystem it is part of, i.e., its functionality.

BAT’s Integration With the Brave Browser

While BAT, due to its nature as a cryptocurrency, can be swapped or traded for on other platforms, it is an integral part of the Brave browser, which means that if you download and install the browser on your desktop, you can access it immediately, provided you have met certain conditions.

Brave Wallet and Swaps

Speaking of integration, what’s also built within the browser is Brave’s very own secure, self-custody cryptocurrency wallet. You can therefore store and swap whatever assets you own, including NFT support, effectively connecting to the Web3 sphere and whatever it has to offer.

BAT Ecosystem

Here, we will be briefly discussing the various individuals that can be found within its ecosystem, namely the users, the publishers, the creators, and the advertisers, i.e., the roles they play. Besides that, we will also be going into the kinds of partnerships it has managed to accumulate over the years.

Users

The users here normally represent those who are surfing the web through the Brave browser and engaging with the various content that they may come across. However, this time, they have the option of tipping the content providers with the BAT tokens they own, provided these providers are verified.

Publishers and Creators

The publishers and creators here are those providing the content, which we referred to earlier. These creators, to be eligible to receive Brave rewards, have to register as Brave creators. Once done, however, you can get that revenue that you lost from users using ad blockers back, thereby getting paid directly from the audience instead and not having to depend on ad revenue.

Advertisers

For advertisers, Brave has what it refers to as the “Brave Ads Self-Serve Program.” With it, one may start their own advertising campaigns and even be eligible for a discount of 50% on their initial or first campaign. However, that will only be the case if they buy that campaign using the BAT token. Not only that, but there will be three types of formats to choose from as well, including search, newsfeed, and notification ads.

Partnerships

Due to Brave’s standing within the cryptocurrency and Web3 spheres, it has managed to accumulate partnerships with some of the leading names, like Filecoin, 1inch, Allbridge, and Cardinal, among various others, all in efforts to increase the variety of its services for its users.

BAT Tokenomics

Within this section, we will be diving a bit into the BAT token, briefly touching on its tokenomics, utility, and roles.

Roles and Utility

The roles this token plays are diverse, and its utility is apparent from what we have discussed earlier, in that it represents a unique approach to the advertising economy within the web.

Distribution

As far as the initial distribution is concerned, 66.67% of BAT tokens have been allocated to investors, 13.33% to Brave, and finally, 20.00% to the user growth pool.

Earning BAT

Depending on what role you are playing within its ecosystem, there will be different ways to earn the token, as we stated earlier, such as earning it by turning on Brave Rewards and signing up with Brave as a creator. However, this is strictly limited to Brave and there can be several other ways of earning it outside it.

Viewing Ads

As we stated earlier, these tokens may even be earned by viewing ads that Brave itself recommends, which aren’t intrusive or even annoying.

Receiving Tips

If you’re creating content and have verified your account with Brave, then you can begin earning some BAT too, mainly in the form of tips given to you by users who like your content.

How to Buy BAT Tokens on Binance

If what we have discussed so far has piqued your interest in Brave’s native token, i.e., BAT, then we will outline how you can purchase it on Binance.

Creating a Binance account

If you haven’t yet created an account on Binance, then you can start by using the link below, which will take you to Binance’s Registration Page using a special Coin-Labs referral code. Fill in all of the required fields on the registration page, which shouldn’t take that long.

KYC Verifying Process

Next comes getting your newly created account verified if you want to experience trading without any limits. To do that, visit Binance’s verification page. Here, you will have to enter a few details regarding your identity and then back that up with a few photos of the relevant documentation.

Enabling Two-Factor Authentication (2FA)

Once you have verified your account, you should then move on to setting up 2FA to further secure it. So, head over to Binance’s security page and click on the appropriate option. Follow the instructions outlined by Binance, such as downloading Google Authenticator or its own authenticator application, and more, to get done with setting up 2FA for your account.

Depositing Funds into Binance

Now, to buy some BAT tokens on Binance, you will have to fund your account. In other words, you’ll have to make a deposit, and to carry that out, head over to Binance’s deposit page. Once there, select the token and the network for it, after which a deposit address should be generated. Paste that into an external platform or wallet to initiate the transfer from there.

Navigating and Buying

After making that initial deposit, you can use the various options that Binance offers to acquire some BAT tokens. These include spot, futures, P2P trading, and token swapping or conversion, the last of which is probably the easiest to execute.

Storing Your BAT Tokens Safely

After acquiring those BAT tokens, you might want to store them in a secure cryptocurrency wallet.

The safest option as of now is cold wallets, or offline storage, as you would be less susceptible to the innumerable threats found online.

But to actually store them, simply head over to Binance’s withdrawal page, choose the BAT token and network, paste your wallet’s address within the relevant field, and confirm your withdrawal.

The Future of BAT

If you were wondering about what Brave has stored in the future for its native token, then we will discuss a bit of that below.

Upcoming Projects and Roadmap

While the Brave browser comes up with new features every now and then, with the most recent one being Leo, its own native AI assistant, and a couple of updates and features planned with regard to that, there is not much when specifically looking at its native token. There has been no roadmap recently, and the one it had in 2021 has most of its features already rolled out.

Conclusion

BAT exhibits much promise as a token with its fairly successful ICO and how experienced and talented its team can be, which happens to be led by Brendan Eich. Many of the issues pertaining to conventional advertising can be solved with its integration, all while creating an enhanced browsing experience and better serving both creators and advertisers.

We Coin-Labs.com provides only objective information about Basic Attention Token.
Therefore, we are not responsible for the investment decision in Basic Attention Token and the resulting loss.

Basic Attention Token Basics

Here are some factors that investors should consider before investing in Basic Attention Token.

Cryptocurrency Features	Basic Attention Token (BAT)
Publisher or Developers	Brendan Eich
Headquarters (Registration Number)	San Francisco
Symbol	BAT
Platform	Ethereum
Published Date (CMC Registration)	2024-11-01
Max Supply	No limit

Reliability Score of Basic Attention Token in 2024

These are indexes mesuring the investment reliability of Basic Attention Token conducted by Coin-Labs.com.

Investment Reliability Rating Items	Scores and Current Status
Company Activation Rate	/ 10.0 CAR
Communication Rate	/ 10.0 CR
Technology Transparency Rate	/ 10.0 TTR
Development Participation Rate	/ 10.0 DPR
Listing Status on the World's Top 10 Exchanges	Listed on 10 Exchanges
Number of Available Pairs Worldwide	496 Pairs
Market Cap of the Cryptocurrency	321,145,473 USD (Rank #143)

The table above shows the result of investment suitability evaluation for Basic Attention Token.
Check out how we evaluate cryptocurrencies on the crypto rating description page.

Basic Attention Token Price

Here are the price and recent trading volume of Basic Attention Token. (Data of 2024-11-02 00:35:00)

Price Items	Price and Trading Volume of Basic Attention Token
Basic Attention Token Price	0.162 USD
Price Change 24h	-0.75%
Price Change 7d	-6.24%
Trading Volume 24h	12,181,081 USD
Trading Volume Change 24h	6.59%

Cryptocurrency Metadata

You can check the development status and social media information of Basic Attention Token through the links in the table below.

Metadata Source	URL
🌎 Official Website	https://basicattentiontoken.org/
📖 White Paper	https://basicattentiontoken.org/BasicAttentionTokenWhitePaper-4.pdf
🛰️ Source Code (GitHub)	https://github.com/brave-intl/bat-ledger
🐦 Twitter	https://twitter.com/attentiontoken
🤖 Reddit	https://reddit.com/r/BATProject
🎺 Message Board

Where to Buy Basic Attention Token

Here are the top ten world crypto exchanges where traders can buy Basic Attention Token in 2024.

Top10 Exchanges	Listed Status	Page URL
Binance	Listed	https://www.binance.com/en/trade/BAT_USDT
Coinbase	Listed	https://pro.coinbase.com/trade/BAT-USD
Kraken	Listed	https://pro.kraken.com/app/trade/bat-usd
KuCoin	Listed	https://www.kucoin.com/trade/BAT-USDT
Bitfinex	Listed	https://trading.bitfinex.com/t/BAT:USD?type=exchange
OKX	Listed	https://www.okx.com/trade-spot/bat-usdt
Huobi	Listed	https://www.htx.com/en-us/trade/bat_usdt?type=spot
Bitstamp	Listed	https://www.bitstamp.net/markets/bat/usd/
Bybit	Listed	https://www.bybit.com/trade/usdt/BATUSDT
Gate.io	Listed	https://www.gate.io/trade/BAT_USDT

Frequently Asked Questions